{"id":6678,"date":"2024-10-14T03:57:19","date_gmt":"2024-10-14T03:57:19","guid":{"rendered":"https:\/\/www.tantraanalyst.com\/ta\/?p=6678"},"modified":"2026-02-03T14:04:40","modified_gmt":"2026-02-03T14:04:40","slug":"adobe-launches-massive-training-program-to-fight-digital-skills-gap","status":"publish","type":"post","link":"https:\/\/www.tantraanalyst.com\/ta\/adobe-launches-massive-training-program-to-fight-digital-skills-gap\/","title":{"rendered":"Adobe launches massive training program to fight digital skills gap"},"content":{"rendered":"

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Originally published in USA Today, on October 14, 2024<\/figcaption><\/figure>\n
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Our lives are increasingly being defined by digital content and experiences. This is even more true for the younger generation, whose world revolves around TikTok, Instagram, Snapchat and other social media platforms \u2014 whether work, life or play. This has resulted in a\u202frapidly growing\u00a0$250-billion<\/a><\/span>\u00a0\u201ccreator economy.\u201d\u00a0\u00a0<\/span><\/h6>\n
To succeed in this economy young people will need advanced digital skills, which the World Economic Forum says are seriously lacking in today\u2019s conventional education system. To address that, the digital content solutions company Adobe is launching an ambitious $100-million training program helping 30 million learners. The program starts this month, and the course fees are as low as $49.\u00a0<\/span><\/h6>\n
Gen Z – The TikTok, Instagram and Snapchat generation<\/strong>\u00a0<\/span><\/h5>\n
It wouldn\u2019t be wrong to say that the lives of Gen Z \u2014 the people in their late teens and early 20s \u2014 revolve around a handful of social media platforms. Almost every aspect of their life, from what they wear to what they buy, eat, think and like, is influenced by the trends on these platforms. According to studies,\u00a072% of Gen Z and millennials<\/span><\/a>\u202f follow influences on social media. Fifty percent of millennials<\/a>\u202f<\/span>trust product recommendations from influencers, which is comparatively higher than celebrities (39%).\u00a0\u00a0<\/span><\/h6>\n
This is not lost on marketers \u2014\u00a0<\/span>one in four marketers<\/span><\/a>\u00a0(or companies) leverage influencer marketing, and\u00a089% of marketers<\/a><\/span>\u202fwho currently engage with influencer marketing indicated in 2023 that they would increase or maintain their investment. No wonder the creator economy is growing rapidly and is\u202fexpected to reach\u00a0$480 million by 2027<\/a>,<\/span> according to Goldman Sachs.\u00a0\u00a0<\/span><\/h6>\n
Undoubtedly, this large economy will create significant job opportunities in the years to come, both in large corporations as well as in small and medium-sized enterprises. Additionally, since this industry is very conducive to entrepreneurs, it will further boost the spirit of entrepreneurship.\u00a0\u00a0<\/span><\/h6>\n
The significant digital skill gap \u2013 World Economic Forum findings<\/strong>\u00a0\u00a0<\/span><\/h5>\n
With the growth of the creator economy, digital transformation, and the integration of AI in every aspect of human activity, digital skills will be the basic needs of the modern workforce. According to the\u00a0World Economic Forum<\/span><\/a>, by 2027, creative thinking, AI and big data skills will be among the top in demand.\u00a0\u00a0<\/span><\/h6>\n
However, many essential creative and digital skills today\u2019s kids need for success aren\u2019t being taught in schools. This education gap leaves the next generation ill-equipped and underprepared for the demands of future jobs. The same World Economic Forum report predicts that\u00a0six in 10 workers<\/a><\/span>\u00a0will require training before 2027, but only half of workers have access to adequate training opportunities today.\u00a0<\/span><\/h6>\n
Here at home, the National Skills Coalition (NSC)\u202freported that while\u00a092% of US jobs<\/a><\/span>\u00a0require digital skills, one-third of workers have low or no such skills due to historical underinvestment and\u202fstructural inequities. The gap is even wider for underprivileged communities. In the country,\u00a0Black youth<\/span><\/a>\u00a0are three times as likely as white youth to have limited or no independent digital skills, and\u00a0Hispanic youth<\/a><\/span>\u00a0are nearly twice as likely.\u00a0<\/span><\/h6>\n
\"Adobe<\/span><\/h6>\n
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Adobe\u2019s Global Initiative to develop digital literacy for the youth\u00a0\u00a0<\/strong>\u00a0<\/span><\/h5>\n
During its annual creativity conference,\u00a0Adobe announced<\/a>\u00a0<\/span>a new global initiative to bridge the glaring digital skill gap for youth worldwide. The details disclosed during the announcement indicate that it is a bold, comprehensive and long-term plan.\u00a0\u00a0<\/span><\/h6>\n
For starters, this year Adobe is committing to $100 million through donations, scholarships, product access and partnerships, with additional investments coming in the future. Adobe is targeting to train 30 million learners by 2030, and the program is for students of all ages \u2014 even the teachers. This will be offered through schools, colleges, universities and alternative educational institutions. And it comes with an Adobe certification, which could be a significant asset for students when applying for jobs.\u00a0\u00a0<\/span><\/h6>\n
The curricula aims to be very broad, and it’s not just Adobe product training. It will include social media content, multimedia content development, content marketing, multi-channel content advertising, generative AI content creation, responsible and ethical AI and more. \u201cThe rise of the creator economy and breakthrough AI technologies have unleashed a wave of new opportunities across every industry,\u201d said Stacy Martinet, VP\u202fof Marketing Strategy and Communications at Adobe. \u201cWe want to make sure that AI bridges the digital divide, not widens it.\u201d\u00a0\u00a0\u00a0<\/span><\/h6>\n
To address the even wider digital skills gap in underprivileged communities, Adobe is committing $250,000 in scholarships during the program’s first year. These will be distributed through nonprofit organizations.\u00a0<\/span><\/h6>\n
The first courses will be available on\u00a0Coursera this month<\/span><\/a>. These courses will cover content creator and graphic designer certifications, with additional courses in digital marketing coming in early 2025. The course fees start as low as $49 and go up to $399, depending on the course, scholarship availability and other considerations. This will be an excellent opportunity for everyone to get the skills needed to prepare for the digital future.<\/span><\/h6>\n<\/div>\n
Prakash Sangam is the founder and principal at Tantra Analyst,<\/a> <\/span>a leading boutique research and advisory firm. He is a recognized expert in\u00a05G, Wi-Fi, AI, Cloud and IoT. To read articles like this and get an up-to-date analysis of the latest mobile and tech industry news, sign-up for our monthly newsletter at\u00a0TantraAnalyst.com\/Newsletter,<\/a><\/span> or listen to our\u00a0Tantra\u2019s Mantra podcast.<\/a><\/span><\/em><\/span><\/h6>\n

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[vc_row fullwidth=”yes”][vc_column][vc_column_text] Our lives are increasingly being defined by digital content and experiences. This is even more true for the younger generation, whose world revolves around TikTok, Instagram, Snapchat and other social media platforms \u2014 whether work, life or play. This has resulted in a\u202frapidly growing\u00a0$250-billion\u00a0\u201ccreator economy.\u201d\u00a0\u00a0 To succeed in this economy young people will […]<\/p>\n","protected":false},"author":2,"featured_media":6680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-6678","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-compute-iot","post_format-post-format-image"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts\/6678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/comments?post=6678"}],"version-history":[{"count":1,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts\/6678\/revisions"}],"predecessor-version":[{"id":7662,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts\/6678\/revisions\/7662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media\/6680"}],"wp:attachment":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media?parent=6678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/categories?post=6678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/tags?post=6678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}