{"id":6551,"date":"2024-09-18T12:13:24","date_gmt":"2024-09-18T12:13:24","guid":{"rendered":"https:\/\/www.tantraanalyst.com\/ta\/?p=6551"},"modified":"2024-09-19T06:11:02","modified_gmt":"2024-09-19T06:11:02","slug":"lenovo-innovation-world-2024-making-copilot-pc-mainstream","status":"publish","type":"post","link":"https:\/\/www.tantraanalyst.com\/ta\/lenovo-innovation-world-2024-making-copilot-pc-mainstream\/","title":{"rendered":"Lenovo Innovation World 2024 \u2013 Making Copilot+ PC Mainstream"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row fullwidth=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h6><span style=\"color: #808080;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6553 size-full alignright\" src=\"https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2024\/09\/240920_Lenovo_Innovation_World_Tantra_Analyst_Blog.jpg\" alt=\"\" width=\"768\" height=\"384\" srcset=\"https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2024\/09\/240920_Lenovo_Innovation_World_Tantra_Analyst_Blog.jpg 768w, https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2024\/09\/240920_Lenovo_Innovation_World_Tantra_Analyst_Blog-300x150.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/span><\/h6>\n<h6><span style=\"color: #808080;\">This year\u2019s <a style=\"color: #808080;\" href=\"https:\/\/www.lenovo.com\/us\/en\/events\/innovationworld\"><span style=\"color: #800000;\">Lenovo Innovation World<\/span><\/a> was in Berlin, right before the largest European consumer electronics show, IFA 2024. During the event, Lenovo announced scores of <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/bit.ly\/3XA10Ps\">Intel Core Ultra 200V<\/a><\/span> (aka Lunar Lake), <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/bit.ly\/3Zqahe2\">AMD Ryzen AI300<\/a>,<\/span> and <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.qualcomm.com\/products\/mobile\/snapdragon\/laptops-and-tablets\/snapdragon-x-plus\">Qualcomm Snapdragon X Plus (8 core)<\/a> <\/span>based Copilot+ PCs across its \u00a0ThinkPad\u2122, ThinkBook\u2122, Yoga\u2122, and IdeaPad\u2122 portfolio. These address all segments (enterprise, consumer, prosumer) and price tiers. With the newly announced and already commercial Qualcomm\u2019s <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/bit.ly\/4cXWsaV\">Snapdragon X Elite<\/a> <\/span>and <a style=\"color: #808080;\" href=\"https:\/\/bit.ly\/3zf10es\"><span style=\"color: #800000;\">X Plus<\/span><\/a>-based laptops, Lenovo is making Copilot+ PCs mainstream.<\/span><\/h6>\n<h5><strong><span style=\"color: #000000;\">Let\u2019s look at what they <a style=\"color: #000000;\" href=\"https:\/\/news.lenovo.com\/pressroom\/press-releases\/lenovo-unveils-pioneering-ai-driven-devices-at-lenovo-innovation-world-2024\/\">announced<\/a> at the event:<\/span><\/strong><\/h5>\n<h6><strong><span style=\"color: #808080;\">Intel Core Ultra 200V laptops:<\/span><\/strong><\/h6>\n<ul>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo Yoga Slim 7i Aura Edition (15&#8243;, 9)<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo ThinkPad\u2122 X1 Carbon Gen 13 Aura Edition<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo Auto Twist AI PC proof of concept<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><strong><span style=\"color: #808080;\">AMD Ryzen AI300 laptops:<\/span><\/strong><\/h6>\n<ul>\n<li>\n<h6><span style=\"color: #808080;\">The Lenovo Yoga Pro 7 (14\u201d, 9) \u2013 Premium Prosumer<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo IdeaPad Slim 5 (13\u201d and 15\u201d, 10)<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">ThinkPad T14s Gen 6 AMD \u2013 Mainstream Enterprise<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">ThinkBook 16 Gen 7 and Gen 7+ &#8211; Affordable Enterprise<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><strong><span style=\"color: #808080;\">Snapdragon X Plus laptops<\/span><\/strong><\/h6>\n<ul>\n<li>\n<h6><span style=\"color: #808080;\">The Lenovo IdeaPad Slim 5x (14\u201d, 9)<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo IdeaPad 5x 2-in-1 (14\u201d, 9)<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><strong><span style=\"color: #808080;\">Other notable announcements:<\/span><\/strong><\/h6>\n<ul>\n<li>\n<h6><span style=\"color: #808080;\">AURA Edition \u2013 Exclusive Lenovo and Intel features that include five Smart Modes for better user experience and usability, impressive Smart Share through which pictures on the phone can be instantly seen on the PC with a simple tap, and Smart Care, which gives real-time support from Lenovo technicians<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">Lenovo Creator Zone \u2013 Gen AI based Image creation powered by on-device AI in collaboration with Midjourney\/Stability AI.<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #808080;\">AI PC Fast Start\u2014A service designed to help enterprises easily transition to AI-ready devices, maximizing ROI through AI-powered advisory and simplified deployment.<\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #808080;\">The event consisted of analyst-only private embargoed briefings and an invite-only public launch for media, partners, and customers. The briefing was very informative, with open communication with the product managers and other executives of Lenovo. It really gave a clear and in-depth understanding of the design philosophy, tradeoffs, market interest, positioning, and other topics, as well as ample hands-on time with the announced devices.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">The launch event was a highly polished and produced event, attended by a sizable crowd. The event was kicked off by <a style=\"color: #808080;\" href=\"https:\/\/www.linkedin.com\/in\/emilyketchen\/overlay\/about-this-profile\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BQOe7ilxPTbOYtNSvAZ2Qsw%3D%3D\"><strong><span style=\"color: #800000;\">Emily Ketchen<\/span>, <\/strong><\/a>Global VP &amp; CMO of Intelligent Devices Group &amp; International Markets at Lenovo, and hosted by <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.linkedin.com\/in\/lucarossi2\/\">Luca Rossi<\/a><\/span>, EVP of Lenovo Group and President of Intelligent Devices Group (IDG). The presentation had impressive walk-ons from <a style=\"color: #808080;\" href=\"https:\/\/www.linkedin.com\/in\/pavand\/\"><span style=\"color: #800000;\">Pavan Davuluri<\/span><\/a> of Microsoft to <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.linkedin.com\/in\/michellejohnstonholthaus\/\">Michelle Holthaus<\/a><\/span> of Intel, <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.linkedin.com\/in\/jackhuynh\/\">Jack Huynh<\/a><\/span> of AMD, <a style=\"color: #808080;\" href=\"https:\/\/www.linkedin.com\/in\/kedar-kondap\/\"><span style=\"color: #800000;\">Kedar Kondap<\/span><\/a> of Qualcomm, Shan Shan Wong of Stability AI, and Stefano Domenicali of Formula1.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">The event was a real show of force worthy of Lenovo\u2019s market-leading position, pushing the \u201cSmarter AI for All\u201d theme through its sprawling Copilot+ PC portfolio.<\/span><\/h6>\n<h5><span style=\"color: #000000;\"><strong>Tantra\u2019s take:<\/strong><\/span><\/h5>\n<h6><span style=\"color: #808080;\">This was my first Lenovo Innovation World, and I came back highly impressed by Lenovo\u2019s ability, strategy, partnerships, and commitment to keep its global PC market leadership. Here are some specific observations and thoughts.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">By embracing all the PC SoC vendors in a big way and developing a full range of Copilot+ PCs, Lenovo clearly wants to lead the market from the front. The broad portfolio provides differentiation against competition. Additionally, Lenovo, because of its scale will have lower R&amp;D cost on per unit basis, compared to competition.\u00a0<\/span><\/h6>\n<h6><span style=\"color: #808080;\">Qualcomm\u2019s entry into the market has shaken the PC market, setting a new, higher bar for performance. It has compelled Intel and AMD to rethink and develop solutions that can provide more than a day&#8217;s battery life and advanced AI (NPU) capabilities.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">In these PCs, the competition is currently not about Copilot\/AI features but more about CPU performance and battery life. The last few months have proven the Snapdragon X-series platform&#8217;s performance and confirmed the well-expected app compatibility issues. On the other hand, the benchmarks and initial testing of Intel Core Ultra 200V seem promising, and Lenovo also seems confident of its performance. However, the real test will be when these new laptops are in people\u2019s hands in volume and are used for real workloads.<\/span><\/h6>\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\"><span style=\"color: #000000;\"><strong><em>Check out our reviews of <\/em><\/strong><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/www.tantraanalyst.com\/ta\/lenovo-yoga-slim-7x-copilot-pc-review-excellent-for-back-to-school-but-check-for-apps-and-games-support\/\"><strong><em>Lenovo Yoga Slim 7x<\/em><\/strong><\/a><\/span><\/span><strong><em><span style=\"color: #000000;\"> and Samsung Galaxy Book4 Edge laptops. Both are powered by Snapdragon X Elite.<\/span> <\/em><\/strong><\/span><\/h6>\n<h6><span style=\"color: #808080;\">For now, Lenovo is offering a full range of options using all the SoCs across segments and tiers, letting customers decide. The market will take some time to stabilize and determine what fits where. Ultimately, Lenovo has to position its offerings in a much more focused way so that it doesn\u2019t confuse customers with too many choices and also not overburden its R&amp;D budgets. There will be even more options in the future, with rumored MediaTek\u2019s and possibly Samsung\u2019s entry into the PC SoC market. Adding to this, the transition to Windows 11 will make it a very interesting market to observe.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">Apart from SoC considerations, I think the collaborations with Intel for Aura edition products and Stability Ai for Lenovo Creator Zone were also notable for many reasons.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">Many AURA features are built on Intel\u2019s Unison app, which enables tighter PC and smartphone integration. Intel made a big splash about Unison a couple of years ago, but there was no news about it till now. AURA features are exclusive to Intel and Lenovo; both companies have invested in this effort. This shows Lenovo\u2019s more profound commitment to Intel, considering that Lenovo could have chosen to collaborate with Microsoft to use \u201cLink to Windows,\u201d which offers similar capabilities. Additionally, that would have enabled such capabilities across Lenovo portfolio. Despite that they chose Intel, hence my comment. \u00a0<\/span><\/h6>\n<h6><span style=\"color: #808080;\">These laptops got the Copilot+ PC moniker mainly because of their NPU capabilities (over 40 AI TOPS), but currently, there is a dearth of AI features, apps, and use cases. To address this issue, Lenovo has partnered with Stability AI and ported its Midjourney Large Language Model (LLM) into an on-device app. This could be an excellent tool for designers and graphics artists to create images free of cost. Without mainstream \u201cKiller Apps\u201d for AI, I expect such collaborations to increase and expand to other AI model providers. Other PC OEMs might follow Lenovo\u2019s lead and offer similar apps on their devices.<\/span><\/h6>\n<h6><span style=\"color: #808080;\">I am also attending Lenovo\u2019s Tech World 2024 and analyst summit in October 2024. There will be even more insights from them. So, be on the lookout for those on this site.<\/span><\/h6>\n<h6><span style=\"color: #808080;\"><em>Prakash Sangam is the founder and principal at\u00a0<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.tantraanalyst.com\/\" target=\"_blank\" rel=\"noopener\">Tantra Analyst<\/a>,<\/span> a leading boutique research and advisory firm. He is a recognized expert in\u00a05G, Wi-Fi, AI, Cloud and IoT. To read articles like this and get an up-to-date analysis of the latest mobile and tech industry news, sign-up for our monthly newsletter at\u00a0<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/bit.ly\/TA-Newsletter\" target=\"_blank\" rel=\"noopener\">TantraAnalyst.com\/Newsletter<\/a>,<\/span> or listen to our\u00a0<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"https:\/\/bit.ly\/TA_Podcast\" target=\"_blank\" rel=\"noopener\">Tantra\u2019s Mantra podcast<\/a>.<\/span><\/em><\/span><\/h6>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row fullwidth=&#8221;yes&#8221;][vc_column][vc_column_text] This year\u2019s Lenovo Innovation World was in Berlin, right before the largest European consumer electronics show, IFA 2024. During the event, Lenovo announced scores of Intel Core Ultra 200V (aka Lunar Lake), AMD Ryzen AI300, and Qualcomm Snapdragon X Plus (8 core) based Copilot+ PCs across its \u00a0ThinkPad\u2122, ThinkBook\u2122, Yoga\u2122, and IdeaPad\u2122 portfolio. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[107],"tags":[],"class_list":["post-6551","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-blog","post_format-post-format-image"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts\/6551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/comments?post=6551"}],"version-history":[{"count":0,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/posts\/6551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media\/6553"}],"wp:attachment":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media?parent=6551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/categories?post=6551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/tags?post=6551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}