{"id":7989,"date":"2026-08-10T07:05:32","date_gmt":"2026-08-10T07:05:32","guid":{"rendered":"https:\/\/www.tantraanalyst.com\/ta\/?page_id=7989"},"modified":"2026-08-24T07:22:20","modified_gmt":"2026-08-24T07:22:20","slug":"tantras-mantra-podcast-episode-72","status":"publish","type":"page","link":"https:\/\/www.tantraanalyst.com\/ta\/podcast\/tantras-mantra-podcast-episode-72\/","title":{"rendered":"Tantra’s Mantra Podcast – Episode 72"},"content":{"rendered":"

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Episode 72:<\/strong><\/span><\/h6>\n

Is OpenAI Trying to Fight Apple in Public Square?<\/span><\/a><\/h1>\n
Date: Aug 09, 2026<\/span><\/h6>\n
In Apple’s high-profile case against OpenAI, the latter went on a public offensive. It aggressively projected its version of the story, countering Apple\u2019s allegations through many public channels, including news media and its own blog, even before filing its official legal reply to the court.<\/span><\/h6>\n
In this episode, I continue the discussion with Christie Thoene, former VP of Legal and Policy Comms at Qualcomm, on OpenAI\u2019s strategy, how it exploited Apple\u2019s initial misstep to set its own narrative in the public, the delicate balance Apple has to maintain between pushing its case without creating the perception that it is impeding innovation, how important the PR offensive is in high-visibility cases like this, what are the next step and more. We also delve into what Apple\u2019s motion for injunction and OpenAI\u2019s motion to dismiss the case mean.<\/span><\/h6>\n

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00:00 – Intro<\/span><\/h6>\n
02:40 – Guest intro (Christie Thoene)<\/span><\/h6>\n
03:15 – OpenAI’s strategy to publicly respond to Apple’s allegations before court filing, and Apple’s initial misstep (company’s #blog and MSNBC)<\/span><\/h6>\n
07:11 – Apple’s request for “preliminary #injunction” against OpenAI to stop working on the disputed products\/services and OpenAI’s request for “motion to dismiss” the case because of lack of merit<\/span><\/h6>\n
09:20 – What OpenAI’s comms team might be thinking now, and what would be their short-term goals; Quickly set the narrative in their favor, and make the case a public spectacle<\/span><\/h6>\n
11:31 – What Apple’s comms team might be thinking now, and what would be their short-term goals; Not fight it in the public square, don’t be perceived as a “large company” trying to quell innovation; making sure the #brand is not affected<\/span><\/h6>\n
16:33 – Does the public posturing affect the case? Time is on Apple’s side, whereas OpenAI would like to quickly close this case so that it doesn’t affect their product & IPO plans<\/span><\/h6>\n
19:47 – How the public discourse affects the judge, potential jury, and Apple’s current and potential new partners<\/span><\/h6>\n
22:00 – Will public opinion affect the legal positioning of both companies?<\/span><\/h6>\n
25:26 – Next steps: 1) OpenAI’s legal reply to court (Aug 2026); 2) Judge’s decision on the injunction and #motiontodismiss requests (Oct 2026)<\/span><\/h6>\n
27:22 – Closing<\/span><\/h6>\n

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\u00a0If you want to read more articles like this and get an up-to-date analysis of the latest mobile and tech industry news, sign-up for our monthly newsletter at\u00a0TantraAnalyst.com\/Newsletter<\/span><\/a>, or Read our Tantra Analyst Insights Articles<\/a>.<\/span><\/span><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row fullwidth=”yes” css=”.vc_custom_1655705755086{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner css=”.vc_custom_1656333669175{padding-right: 110px !important;padding-left: 110px !important;background-image: url(https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2022\/06\/Podcast_Background_02_TantraAnalyst-1.jpg?id=4022) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=KyBygo_sBcM” align=”center” css=”{“margin-bottom“:“35px“}”][vc_empty_space height=”20px”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_column_text css=”{“margin-bottom“:“35px“}”] Episode 72: Is OpenAI Trying to Fight Apple in Public Square? Date: Aug 09, 2026 In Apple’s high-profile case against OpenAI, the latter went […]<\/p>\n","protected":false},"author":1,"featured_media":6577,"parent":2304,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-7989","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t