{"id":7896,"date":"2026-07-09T11:22:06","date_gmt":"2026-07-09T11:22:06","guid":{"rendered":"https:\/\/www.tantraanalyst.com\/ta\/?page_id=7896"},"modified":"2026-07-09T12:48:59","modified_gmt":"2026-07-09T12:48:59","slug":"tantras-mantra-podcast-episode-68","status":"publish","type":"page","link":"https:\/\/www.tantraanalyst.com\/ta\/podcast\/tantras-mantra-podcast-episode-68\/","title":{"rendered":"Tantra’s Mantra Podcast – Episode 68"},"content":{"rendered":"

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Episode 68:<\/strong><\/span><\/h6>\n

Impinj VP on RFID Transforming Supply Chain Logistics<\/span><\/a><\/h1>\n
Date: April 20, 2026<\/span><\/h6>\n
For many years, RFID technology has been used by leading retailers such as Walmart, Macy\u2019s, and Lowe\u2019s. CVS, Zara, and others for theft prevention. But now, it is ready to go beyond this limited use case and transform supply chain logistics.<\/span><\/h6>\n
In the episode, I talk to Gagan Luthra<\/a><\/span>, VP of Product and Strategy at RAIN RFID leader Impinj, about the history of technology, how it is currently being used, how it is evolving to support complex supply chain use cases, including Gen2X performance enhancements, new form factors, higher processing power, and more. We also delve into even more exciting opportunities, including using AI models for better forecasting, analytics, and trend analysis, as well as monetizing data through third-party players.<\/span><\/h6>\n
Also, check out my EE Times article about RFID tackling food waste losses, utilizing Avery Dennison food labels: Click Here<\/a><\/span><\/span><\/h6>\n

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00:00 \u2013 Intro<\/h6>\n
02:13 \u2013 Guest intro\u00a0(Gagan Luthra<\/a>)<\/span><\/h6>\n
04:41 \u2013 History and current state of RFID, expanding use cases, beyond theft prevention<\/h6>\n
06:30 \u2013 RFIDs are much more than wireless barcodes \u2013 much more information and value, from \u201ccradle-to-grave\u201d of products<\/h6>\n
09:25 \u2013 How RFID works without batteries \u2013 Tags are energized by an RF signal, and the receiver \u201creads\u201d the reflections from the tags for identification<\/h6>\n
11:32 \u2013 Automated and Real-time information, unlike barcodes, with static information, from manual operation<\/h6>\n
15:03 \u2013 Higher initial cost of RFID compared to barcode, but much lower opex, much higher utility, and better ROI<\/h6>\n
20:30 \u2013 RFID cost curve continuing to go down, with economies of scale, wider adoption, and improvement in silicon process technology<\/h6>\n
22:19 \u2013 RAIN Alliance, standards for interoperability, difference between RAIN RFID, and NFC<\/h6>\n
25:13 \u2013 Upgrades needed beyond RFID standards for complex supply chain use cases, details of Impinj\u2019s Gen2X enhancements to address those needs, Gen2X traction<\/h6>\n
29:07 \u2013 Full backward compatibility with RAIN standards, how that works<\/h6>\n
31:30 \u2013 Edge processing needs at RFID readers, Impinj\u2019s latest announcement about R700 enhancements for readers<\/h6>\n
33:45 \u2013 How AI can power next phase of RFID \u2013 real-world, physical data for AI models, Edge AI in readers for smart decisions, utilizing cloud for better forecasting, trend analysis, and more, monetization opportunities for anonymized data for third-party players<\/h6>\n
37:59 \u2013 \u201cCrystal Ball\u201d question, where is RFID headed in the next 3-5 years \u2013 wider adoption across many verticals, tagging almost anything, even very low-cost items, and adoption of AI<\/h6>\n
40:35 \u2013 Closing<\/h6>\n
EE Times article about RFID tackling food waste losses, utilizing Avery Dennison food labels: Click Here<\/a><\/span><\/h6>\n

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\u00a0If you want to read more articles like this and get an up-to-date analysis of the latest mobile and tech industry news, sign-up for our monthly newsletter at\u00a0TantraAnalyst.com\/Newsletter<\/span><\/a>, or Read our Tantra Analyst Insights Articles<\/a>.<\/span><\/span><\/h6>\n

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[vc_row fullwidth=”yes” css=”.vc_custom_1655705755086{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner css=”.vc_custom_1656333669175{padding-right: 110px !important;padding-left: 110px !important;background-image: url(https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2022\/06\/Podcast_Background_02_TantraAnalyst-1.jpg?id=4022) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_video link=”https:\/\/www.youtube.com\/watch?v=_9k-ST94i98&list=PLkAwJVWe5RB3iYQ3tgQLDeRazrhO_fJHH&index=3″ align=”center” css=”{“margin-bottom“:“35px“}”][vc_empty_space height=”20px”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”20px”][vc_column_text css=”{“margin-bottom“:“35px“}”] Episode 68: Impinj VP on RFID Transforming Supply Chain Logistics Date: April 20, 2026 For many years, RFID technology has been used by leading […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2304,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-7896","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t