{"id":7763,"date":"2026-04-20T13:34:33","date_gmt":"2026-04-20T13:34:33","guid":{"rendered":"https:\/\/www.tantraanalyst.com\/ta\/?page_id=7763"},"modified":"2026-04-20T14:30:54","modified_gmt":"2026-04-20T14:30:54","slug":"tantras-mantra-podcast-episode-68","status":"publish","type":"page","link":"https:\/\/www.tantraanalyst.com\/ta\/podcast\/tantras-mantra-podcast-episode-68\/","title":{"rendered":"Tantra’s Mantra Podcast – Episode 68"},"content":{"rendered":"

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00:00 – Intro<\/span><\/h6>\n
02:13 – Guest intro (Gagan Luthra<\/a>)<\/span><\/span><\/h6>\n
04:41 – History and current state of RFID, expanding use cases, beyond theft prevention<\/span><\/h6>\n
06:30 – RFIDs are much more than wireless barcodes – much more information and value, from “cradle-to-grave” of products<\/span><\/h6>\n
09:25 – How RFID works without batteries – Tags are energized by an RF signal, and the receiver “reads” the reflections from the tags for identification<\/span><\/h6>\n
11:32 – Automated and Real-time information, unlike barcodes, with static information, from manual operation<\/span><\/h6>\n
15:03 – Higher initial cost of RFID compared to barcode, but much lower opex, much higher utility, and better ROI<\/span><\/h6>\n
20:30 – RFID cost curve continuing to go down, with economies of scale, wider adoption, and improvement in silicon process technology<\/span><\/h6>\n
22:19 – RAIN Alliance, standards for interoperability, difference between RAIN RFID, and NFC<\/span><\/h6>\n
25:13 – Upgrades needed beyond RFID standards for complex supply chain use cases, details of Impinj’s Gen2X enhancements to address those needs, Gen2X traction<\/span><\/h6>\n
29:07 – Full backward compatibility with RAIN standards, how that works<\/span><\/h6>\n
31:30 – Edge processing needs at RFID readers, Impinj’s latest announcement about R700 enhancements for readers<\/span><\/h6>\n
33:45 – How AI can power next phase of RFID – real-world, physical data for AI models, Edge AI in readers for smart decisions, utilizing cloud for better forecasting, trend analysis, and more, monetization opportunities for anonymized data for third-party players<\/span><\/h6>\n
37:59 – “Crystal Ball” question, where is RFID headed in the next 3-5 years – wider adoption across many verticals, tagging almost anything, even very low-cost items, and adoption of AI<\/span><\/h6>\n
40:35 – Closing<\/span><\/h6>\n
EE Times article about RFID tackling food waste losses, utilizing Avery Dennison food labels:<\/span>
\nhttps:\/\/bit.ly\/47APGav<\/span><\/h6>\n

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\u00a0If you want to read more articles like this and get an up-to-date analysis of the latest mobile and tech industry news, sign-up for our monthly newsletter at\u00a0TantraAnalyst.com\/Newsletter<\/span><\/a>, or Read our Tantra Analyst Insights Articles<\/a>.<\/span><\/span><\/h6>\n

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[vc_row fullwidth=”yes” css=”.vc_custom_1655705755086{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner css=”.vc_custom_1656333669175{padding-right: 110px !important;padding-left: 110px !important;background-image: url(https:\/\/www.tantraanalyst.com\/ta\/wp-content\/uploads\/2022\/06\/Podcast_Background_02_TantraAnalyst-1.jpg?id=4022) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_inner width=”1\/3″][vc_empty_space height=”65″][vc_single_image image=”6577″ img_size=”large” alignment=”center” style=”vc_box_shadow_3d” onclick=”custom_link” link=”https:\/\/www.tantraanalyst.com\/ta\/podcast\/”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_empty_space height=”60px”][vc_single_image image=”7766″ img_size=”full” alignment=”center” onclick=”custom_link” css=”{“margin-bottom“:“35px“}”][ucaddon_uc_minified_audio_player background_color=”#1b69df” audio_file=”wp-content\/uploads\/2026\/04\/Podcast_68_Impinj.mp3″][vc_empty_space height=”50px”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”50″][vc_column_text] Listen & Subscribe On [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text] [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”20px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_btn title=”Previous Episode” color=”primary” […]<\/p>\n","protected":false},"author":1,"featured_media":7764,"parent":2304,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-7763","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/pages\/7763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/comments?post=7763"}],"version-history":[{"count":5,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/pages\/7763\/revisions"}],"predecessor-version":[{"id":7767,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/pages\/7763\/revisions\/7767"}],"up":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/pages\/2304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media\/7764"}],"wp:attachment":[{"href":"https:\/\/www.tantraanalyst.com\/ta\/wp-json\/wp\/v2\/media?parent=7763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}